PRINT (graphic design)EARTHJUSTICEEarthjustice is one of the most effective environmental organizations in the world, utilizing the power of the law to protect natural resources, wildlife, and the right of all people to a healthy environment. Despite their success, the organization suffered from inconsistent and insufficient branding that resulted in a weak relationship with current and potential donors. Earthjustice partnered with Underground Advertising to develop a communications plan that would strengthen the Earthjustice brand. As you might imagine, lawyers can be an exceptionally critical bunch: Earthjustice had been involved in a strategic analysis of the organization off and on for a number of years, had worked with various consultants, and had never been completely satisfied. In our case, Earthjustice was so satisfied with our strategic plan that they asked us to redesign all of their office brochures and develop a national brand advertising campaign. Below is a sampling of the redesign of their office brochures that I
designed under the art direction of Peter Walbridge.
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