PRINT (graphic design)

CLEAN UP SOUTHERN COMPANY

Southern Company is one of the biggest and most polluting power companies in the nation. The electric utility spends millions on PR and lobbying efforts to cover up the fact that it emits outrageous amounts of toxic chemicals that can trigger asthma attacks, cause premature death, contaminate our food chain, and contribute to global warming. As part of a Clear the Air coalition, USPIRG Education Fund came to Underground Advertising in the planning stages of a corporate campaign to put pressure on Southern to clean up its plants.

The appealingly simple visuals and hard-to-ignore mediaóincluding billboards surrounding Southernís headquartersógarnered TV and newspaper coverage throughout the Southeast and resulted in more than 12,000 faxes and postcards sent to Southern Companyís CEO within the first month of the campaign.

I was responsible for designing the campaign logo, website, and Flash animation and played a major roll in producing the entire printed campaign shown below.

 

Logo

 

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Bus Shelter

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Billboards

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Refrigerator Magnet

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Stickers for Power Bill

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Newspaper Ad

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Flash Animation

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Website

CLICK TO VISIT THE SITE

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© 1994–2008 Adam Chew